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marketing

An illustration of a Zellers storefront viewed through rose-tinted lenses. Within the lenses, there are happy shoppers and a Zeddy mascot handing out balloons. Outside the lenses, the store is in disrepair.
Business

Zellers Is Back. Is Nostalgia to Blame?

February 24, 2023March 9, 2023 - by Monika Warzecha

Companies have tapped into a longing for the past as a powerful marketing tool. Are Canadians buying in?

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From left to right: Jazmin Welch, Emma Dolan, Ingrid Paulson
Books

Book Cover Confidential: A Roundtable with Designers

October 7, 2022October 7, 2022 - by KC Hoard

Three insiders reveal where industry trends are headed

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Amid fall leaves, several wide-eyed people stagger around with oversized pumpkin spice lattes
Science / September/October 2022

Why Are We So Obsessed with Pumpkin Spice?

August 30, 2022June 27, 2023 - by Catherine Franssen

The craze for the cozy fall flavour doesn’t seem to be going away any time soon

Read More
can of no name cola
Business

The Business You’re In Is More than the Product You Sell

February 28, 2017April 20, 2020 - by Terry O'Reilly

Selling things means solving problems customers don’t know they have

Read More
Miscellany illustration by Kellen Hatanaka
March 2015 / World

Brand ISIS

February 16, 2015April 10, 2020 - by Naheed Mustafa

The sophisticated marketing machine of the Islamic State

Read More
February/March 2004 / Health

Not In Our Backyard

February 12, 2004May 14, 2022 - by Joshua Knelman

Billboards still aren’t welcome in Oakville

Read More

Our Latest Issue

The July/August 2025 cover of The Walrus magazine featuring an image of a woman reading a book while listening to music. She is sitting in a room filled with plants that also has a window through which a city skyline can be seen. July/August 2025

Explore how tariffs are testing ties between Northern neighbours, the death of the middle class musician, Afghanistan’s lost generation, and more.
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The Walrus is located within the bounds of Treaty 13 signed with the Mississaugas of the Credit. This land is also the traditional territory of the Anishnabeg, the Haudenosaunee, and the Wendat peoples.

© 2025 The Walrus. All Rights Reserved.
Charitable Registration Number: No. 861851624-RR0001

© 2025 The Walrus. All Rights Reserved. Charitable Registration Number: No. 861851624-RR0001
Accessibility Help Privacy Policy Cookie Policy
© 2023 The Walrus. All Rights Reserved.
Charitable Registration Number: No. 861851624-RR0001

​​The Walrus is located within the bounds of Treaty 13 signed with the Mississaugas of the Credit. This land is also the traditional territory of the Anishnabeg, the Haudenosaunee, and the Wendat peoples.

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How’s The Walrus?

As the executive director, I am frequently asked this question. These days, I reply: “The Walrus was made for this moment.” From on-again, off-again trade news and negotiations to a new prime minister, we are committed to Canada’s conversations. We launched six regional bureaus earlier this year to ensure comprehensive coverage across this great country of ours. But we can’t do this alone. As a non-profit newsroom, this work isn’t possible without our readers’ support. If you believe in Canada’s stories, support our paywall-free journalism with a donation today.

Our team is small, but our commitment is big; just like our country. Every story we publish is the result of writers, artists, and editors going the extra mile (well, kilometres) to bring Canada closer together through compelling, fact-checked, and regionally grounded reporting.

Thank you for your support.

Jennifer Hollett
Executive Director, The Walrus


How’s The Walrus?

As the executive director, I am frequently asked this question. These days, I reply: “The Walrus was made for this moment.” From on-again, off-again trade news and negotiations to a new prime minister, we are committed to Canada’s conversations. We launched six regional bureaus earlier this year to ensure comprehensive coverage across this great country of ours. But we can’t do this alone. As a non-profit newsroom, this work isn’t possible without our readers’ support. If you believe in Canada’s stories, support our paywall-free journalism with a donation today.

Our team is small, but our commitment is big; just like our country. Every story we publish is the result of writers, artists, and editors going the extra mile (well, kilometres) to bring Canada closer together through compelling, fact-checked, and regionally grounded reporting.

Thank you for your support.

Jennifer Hollett
Executive Director, The Walrus

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