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An illustration of a Zellers storefront viewed through rose-tinted lenses. Within the lenses, there are happy shoppers and a Zeddy mascot handing out balloons. Outside the lenses, the store is in disrepair.

Zellers Is Back. Is Nostalgia to Blame?

February 24, 2023March 9, 2023 - by Monika Warzecha

Companies have tapped into a longing for the past as a powerful marketing tool. Are Canadians buying in?

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From left to right: Jazmin Welch, Emma Dolan, Ingrid Paulson

Book Cover Confidential: A Roundtable with Designers

October 7, 2022October 7, 2022 - by KC Hoard

Three insiders reveal where industry trends are headed

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Amid fall leaves, several wide-eyed people stagger around with oversized pumpkin spice lattes

Science / September/October 2022

Why Are We So Obsessed with Pumpkin Spice?

August 30, 2022June 27, 2023 - by Catherine Franssen

The craze for the cozy fall flavour doesn’t seem to be going away any time soon

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can of no name cola

The Business You’re In Is More than the Product You Sell

February 28, 2017April 20, 2020 - by Terry O'Reilly

Selling things means solving problems customers don’t know they have

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Miscellany illustration by Kellen Hatanaka

March 2015 / World

Brand ISIS

February 16, 2015April 10, 2020 - by Naheed Mustafa

The sophisticated marketing machine of the Islamic State

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February/March 2004 / Health

Not In Our Backyard

February 12, 2004May 14, 2022 - by Joshua Knelman

Billboards still aren’t welcome in Oakville

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