The Walrus Lab

We are trusted, award-winning storytellers and conveners.
Let us elevate your brand.

The Walrus Lab offers services for clients who need help getting their message out to the right audience. We take advantage of our expertise in storytelling and convening power to navigate complex conversations and make our partners look their best. The Walrus Lab specializes in client-branded awards, prizes, tours, custom content, podcasts and more. We’re based at The Walrus in Toronto; our business is across Canada from coast to coast to coast.

Our Clients

RIC logo
Move the Dial logo
Amazon logo
Facebook logo
Mastercard logo
Labatts logo
Canadian Canoe Museum logo
Concordia University logo
Evergreen Brickworks logo
Nature Conservancy of Canada logo
Community Foundations of Canada logo
Government of Canada logo
National Trust logo

Our Work

Amazon First Novel Award

Let’s Talk About Water Podcast

Sightlines Podcast

Lieutenant Governor’s Visionaries Prize

Community Foundations of Canada

Government of Canada

Get in touch with our team

Mihira Lakshman
Director of The Walrus Lab
(416) 971-5004, ext. 234
Mihira Lakshman
Amirah El-Safty
Amirah El-Safty
Project Manager
(416) 971-5004, ext. 253

Media Kit

The Walrus sparks conversations about Canada and its place in the world. We publish a national magazine ten times per year in print, tablet, and mobile editions, as well as exclusive daily content at As Canada’s most honoured magazine, we attract high-value audiences and premium advertisers such as Rolex, Subaru, TD Bank Group, Gardiner Museum, and Land Rover.

The Walrus is a celebrated Canadian publication featuring unique perspectives that provoke thinking and engagement. At and in our monthly print magazine, we explore issues related to technology, politics, business, the environment, and arts and culture. We attract high-value audiences, offer clients custom-content services across all media platforms, and have extensive experience working with a variety of industries.

To discuss how we can assist your marketing, please contact Paul Jaramillo, Advertising & Sales Manager

Audience Highlights

Sources: The Strategic Counsel 2014 Reader Survey and Google Analytics 2017.

  • Educated: 49% have a graduate degree
  • Affluent: 40% have a HHI of $100,000+ / 15% have a HHI of $200,000+
  • Female Skew: 55% of subscribers are female
  • Well Informed: 67% read more than 10 books per year
  • Influential: Our subscriber list includes leaders from Canada’s banks, law firms, universities, and hospitals, as well as every MP, Senator, and Minister in Parliament

Total Monthly Reach: 579,000

Sources: Google Analytics and CCBA. Includes duplication across all platforms.

Average Monthly Reach:



Whole site takeovers, big box ads, leaderboard ads, and skyscraper ads on our website


Publish in our newsletters

Leaderboard ads, paid posts, and big box ads in our newsletter

We offer premium advertising opportunities at, in The Walrus magazine and in our weekly newsletter.

We accept all standard ad units and can design custom ads to suit your needs.


Testimonial from Community Foundations of Canada

Through two print publication supplements and a digital article, The Walrus helped Community Foundations of Canada amplify key editorial pieces on the future of philanthropy in Canada written by staff members. The Walrus team worked closely with us to edit and design quality submissions, and was able to deliver copies of the magazine to participants who attended our Belong 2017 Community Foundations Conference. The articles helped frame key conversations about community philanthropy and social innovation not only within Canada’s community foundation movement, but across the engaged and dedicated readership of The Walrus.

David Venn, Director of Communications, Community Foundations of Canada
Testimonial from WWF-Canada

WWF-Canada wanted a vehicle to drive our conservation stories about water health and at-risk marine species to an educated, mainstream audience. The Walrus helped us meet this need by designing a beautiful, multiple-spread supplement inside the magazine’s popular Summer Reading issue. We were thrilled to see notable Canadians, such as photographer Ed Burtynsky, who tweeted his support, engage with the content. We are confident that our conservation success stories reached a knowledgeable audience that cares about the future of our planet. Overall, it was great to be able to showcase our work in such a high-quality publication.

Tammy Thorne, Senior Manager, Strategic Communications, WWF-Canada

Contact Us

Rates, production schedule, deadlines, specs, and all other inquiries:

Paul Jaramillo
Advertising & Sales Manager
(416) 971-5004, ext. 253
Paul Jaramillo