branding for the walrus


The Walrus provokes new thinking and sparks conversation on matters vital to Canadians. As a registered charity, we publish independent, fact-based journalism, produce national, ideas-focused events, and train emerging professionals in publishing and nonprofit management.

The Walrus is invested in the idea that a healthy society relies on informed citizens. For two decades, Canadians have relied on our thought-provoking journalism to make sense of the world. This year, as we celebrate our 20th anniversary, we take a look at “Who We Are Now”.

The Walrus is Canada’s Conversation

A land acknowledgement helps us recognize history and think about how it informs where we are now and what changes can be made going forward in a commitment to reconciliation.

We are honoured to contribute to a tradition of storytelling, and we welcome you to reflect on the land you’re on, wherever you are joining us from today. As part of the ongoing work of reconciliation, we encourage you to read the ninety-four calls to action made by the Truth and Reconciliation Commission and to consider what concrete steps we can take, together and individually, to realize them.

Our main office is located within the bounds of the Toronto Purchase Treaty Number 13, created between the Mississaugas of the Credit and the British Crown in 1805. This land is also the traditional territory of the Anishinaabe, the Haudenosaunee, and the Wendat peoples. Today, Toronto is home to many diverse First Nations, Inuit, and Métis peoples. The Walrus staff can be found all over Canada and the world.


The Walrus is a community. It’s a group of people who are deeply curious and engaged in the world we live in. They read, watch, listen, convene, and converse. They contribute ideas and financial support—and they make it possible for our charitable organization to provoke conversations, in every part of the country, on the most complex issues of our time. Audience support is vital.