![An illustration of a Zellers storefront viewed through rose-tinted lenses. Within the lenses, there are happy shoppers and a Zeddy mascot handing out balloons. Outside the lenses, the store is in disrepair.](https://walrus-assets.s3.amazonaws.com/img/Warzecha_Zellers_KatieCarey_1800-348x232.jpg)
Zellers Is Back. Is Nostalgia to Blame?
Companies have tapped into a longing for the past as a powerful marketing tool. Are Canadians buying in?
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