social media influencers | The Walrus

An illustration of three phone screens showing Instagram feeds

Makeup and Money: The Persuasive Pull of Beauty Influencers

January 24, 2022January 24, 2022 - by Daphné B

In the world of big cosmetics companies, authenticity has become a currency

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Collage of Erica's one-eyed dog Belle, superimposed on the Hollywood sign next to cell phones and heart emojis.

June 2021 / Technology

My Quest to Make My Dog Internet Famous

May 17, 2021October 19, 2021 - by Erica Lenti

I loved Belle, my one-eyed puppy. But could I convince everybody else that she was a star?

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A collage of screenshots of various celebrities' pages from the Cameo app––photographs of celebrities with their names underneath––against a pink background.

Have Celebrities Become the Grifters of Quarantine?

June 11, 2020June 11, 2020 - by Joelle Kidd

Even in a pandemic, the famous are finding new ways into our minds and wallets

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Illustration of a woman in a head wrap and hoop earrings, holding a phone up to take a selfie. Around her are hands offering free products––boots, headphones, sunglasses, and a tube of cream.

Business / May 2020

We’ll All Be Social Media Sellouts Soon

April 15, 2020November 8, 2021 - by Tatum Dooley

Companies are turning to small-time influencers to promote their brands. Will any of us be able to resist the lure of free products and cash?

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