Media Kit

The Walrus Foundation is committed to educating Canadians about Canada and its place in the world. We publish a national magazine ten times per year in print, tablet, and mobile editions, as well as exclusive daily content on As Canada’s most honoured magazine, we attract high-value audiences and premium advertisers such as Enbridge Inc., Rolex, TD Bank Group, Apple Inc., Aimia, and Labatt.

Audience Highlights

Sources: The Strategic Counsel 2014 Reader Survey and Google Analytics.

  • Educated: 49% have a graduate degree
  • Affluent: 40% have a HHI of $100,000+
  • Urban: Most live in Toronto, Calgary, Vancouver
  • Engaged: Average time on page is 2:45 (industry average: 1:20)
  • Influential: Our subscriber list includes leaders from Canada’s banks, law firms, universities, and hospitals, as well as every MP, Senator, and Minister in Parliament

Total Monthly Reach: 590,000

Sources: Google Analytics and CCBA. Includes duplication across all platforms.

  • Circulation: 55,000
  • Readership: 275,000
  • Page Views:350,000
  • Unique Visitors: 225,000
  • Newsletter subscribers: 11,000
  • Facebook Likes: 30,500
  • Twitter Followers: 67,000
  • Average event attendance: 475


150 Objects that Define Canada

The Walrus and Canadian Geographic have joined forces to produce a special magazine celebrating Canada’s sesquicentennial anniversary. This publication will catalog 150 Canadian objects that capture the essence of Canada’s past, present, and future, and will be available on newstands and in book stores for the entire 2017 calendar year.


We offer premium advertising opportunities on, in The Walrus magazine and in the Walrus Weekly newsletter. We accept all standard units and can design custom ads to suit your needs.


We leverage our expertise as content creators to help brands tell their stories via educational, long-form native advertising in print and online.
Click covers to view supplements




Testimonial from WWF-Canada

WWF-Canada wanted a vehicle to drive our conservation stories about water health and at-risk marine species to an educated, mainstream audience. The Walrus helped us meet this need by designing a beautiful, multiple-spread supplement inside the magazine’s popular Summer Reading issue. We were thrilled to see notable Canadians, such as photographer Ed Burtynsky, who tweeted his support, engage with the content. We are confident that our conservation success stories reached a knowledgeable audience who cares about the future of our planet. Overall, it was great to be able to showcase our work in such a high-quality publication.

Tammy Thorne, Senior Manager, Strategic Communications, WWF-Canada


We help like-minded organizations showcase interesting ideas and projects. We leverage social media and our magazine for promotion, our administrative expertise to execute events and contests, and our website to create co-branded digital hubs.

Click tablet to view microsite

Custom Publishing

From writing to distribution, we create rich, beautiful, stand-alone publications for organizations.
Click covers to view books

Contact Us

Rates, production schedule, deadlines, specs, and all other inquiries

The Walrus launched in September 2003 with a straightforward mandate: to be a national general interest magazine about Canada and its place in the world and to present the best work by the best writers and artists, on a wide range of topics for curious Canadians. The Walrus is published by the charitable, non-profit Walrus Foundation, which is dedicated to supporting writers, artists, ideas, and to creating forums for conversations on matters vital to Canadians. We achieve these goals by publishing The Walrus magazine ten times a year, curating the national series of Walrus Talks, organizing leadership dinners, and posting original, daily content at The foundation also trains the future leaders in media, publishing, and non-profit development.