Media Kit


The Walrus Foundation is committed to educating Canadians about Canada and its place in the world. We publish a national magazine ten times per year in print, tablet, and mobile editions, as well as exclusive daily content on thewalrus.ca. As Canada’s most honoured magazine, we attract high-value audiences and premium advertisers such as Enbridge Inc., Rolex, TD Bank Group, Apple Inc., Aimia, and Labatt.


Audience Highlights

Sources: The Strategic Counsel 2014 Reader Survey and Google Analytics.

  • Educated: 49% have a graduate degree
  • Affluent: 40% have a HHI of $100,000+
  • Urban: Most live in Toronto, Calgary, Vancouver
  • Engaged: Average time on page is 2:45 (industry average: 1:20)
  • Influential: Our subscriber list includes leaders from Canada’s banks, law firms, universities, and hospitals, as well as every MP, Senator, and Minister in Parliament

Total Monthly Reach: 590,000

Sources: Google Analytics and CCBA. Includes duplication across all platforms.

  • Circulation: 55,000
  • Readership: 275,000
  • Page Views:350,000
  • Unique Visitors: 225,000
  • Newsletter subscribers: 11,000
  • Facebook Likes: 30,500
  • Twitter Followers: 67,000
  • Average event attendance: 475

Opportunities

Advertising

We offer premium advertising opportunities on thewalrus.ca, in The Walrus magazine and in the Walrus Weekly newsletter. We accept all standard units and can design custom ads to suit your needs.


Supplements

We leverage our expertise as content creators to help brands tell their stories via educational, long-form native advertising in print and online.

Click covers to view supplements.

The Walrus magazine cover
Community Foundations of Canada
2015-12
MasterCard Foundation
2015-12
WWF-Canada
Testimonial from WWF-Canada

WWF-Canada wanted a vehicle to drive our conservation stories about water health and at-risk marine species to an educated, mainstream audience. The Walrus helped us meet this need by designing a beautiful, multiple-spread supplement inside the magazine’s popular Summer Reading issue. We were thrilled to see notable Canadians, such as photographer Ed Burtynsky, who tweeted his support, engage with the content. We are confident that our conservation success stories reached a knowledgeable audience who cares about the future of our planet. Overall, it was great to be able to showcase our work in such a high-quality publication.

Tammy Thorne, Senior Manager, Strategic Communications, WWF-Canada


Partnerships

We help like-minded organizations showcase interesting ideas and projects. We leverage social media and our magazine for promotion, our administrative expertise to execute events and contests, and our website to create co-branded digital hubs.

Click tablet to view microsite.


Amazon.ca

Custom Publishing

From writing to distribution, we create rich, beautiful, stand-alone publications for organizations.
Click covers to view books


Governor General’s Performing Arts Awards

The Royal Ontario Museum

Aboriginal Arts & Stories

Contact Us

Rates, production schedule, deadlines, specs, and all other inquiries:

The Walrus Foundation is a registered charitable non-profit (No. 861851624-RR0001) with an educational mandate to create forums for conversations on matters vital to Canadians. The foundation is dedicated to supporting writers, artists, ideas, and thought-provoking conversation. We achieve these goals by publishing The Walrus magazine—which focuses on Canada and its place in the world—ten times a year; producing the national series of Walrus Talks; posting original, high-quality content daily at thewalrus.ca; and training young professionals in media, publishing, and non-profit development.