Media Kit

The Walrus sparks conversations about Canada and its place in the world. We publish a national magazine ten times per year in print, tablet, and mobile editions, as well as exclusive daily content at As Canada’s most honoured magazine, we attract high-value audiences and premium advertisers such as Rolex, Subaru, TD Bank Group, Gardiner Museum, and Land Rover.

The Walrus is a celebrated Canadian publication featuring unique perspectives that provoke thinking and engagement. At and in our monthly print magazine, we explore issues related to technology, politics, business, the environment, and arts and culture. We attract high-value audiences, offer clients custom-content services across all media platforms, and have extensive experience working with a variety of industries.

To discuss how we can assist your marketing, please contact
Paul Jaramillo, Advertising & Sales Manager

Audience Highlights

Sources: The Strategic Counsel 2014 Reader Survey and Google Analytics 2017.

  • Educated: 49% have a graduate degree
  • Affluent: 40% have a HHI of $100,000+ / 15% have a HHI of $200,000+
  • Female Skew: 55% of subscribers are female
  • Well Informed: 67% read more than 10 books per year
  • Influential: Our subscriber list includes leaders from Canada’s banks, law firms, universities, and hospitals, as well as every MP, Senator, and Minister in Parliament

Total Monthly Reach: 579,000

Sources: Google Analytics and CCBA. Includes duplication across all platforms.

Average Monthly Reach:



Whole site takeovers, big box ads, leaderboard ads, and skyscraper ads on our website

Publish in our newsletters
Leaderboard ads, paid posts, and big box ads in our newsletter
Advertising Opportunities

We offer premium advertising opportunities at, in The Walrus magazine and in our weekly newsletter.

We accept all standard ad units and can design custom ads to suit your needs.


We leverage our expertise as content creators to help brands tell their stories via educational, long-form native advertising in print and online.

Click covers to view supplements.

The Government of Canada
Journey to Jordan
MasterCard Foundation
Community Foundations of Canada


Testimonial from Community Foundations of Canada

Through two print publication supplements and a digital article, The Walrus helped Community Foundations of Canada amplify key editorial pieces on the future of philanthropy in Canada written by staff members. The Walrus team worked closely with us to edit and design quality submissions, and was able to deliver copies of the magazine to participants who attended our Belong 2017 Community Foundations Conference. The articles helped frame key conversations about community philanthropy and social innovation not only within Canada’s community foundation movement, but across the engaged and dedicated readership of The Walrus.

David Venn, Director of Communications, Community Foundations of Canada

Testimonial from WWF-Canada

WWF-Canada wanted a vehicle to drive our conservation stories about water health and at-risk marine species to an educated, mainstream audience. The Walrus helped us meet this need by designing a beautiful, multiple-spread supplement inside the magazine’s popular Summer Reading issue. We were thrilled to see notable Canadians such as photographer Ed Burtynsky, who tweeted his support, engage with the content. We are confident that our conservation success stories reached a knowledgeable audience that cares about the future of our planet. Overall, it was great to be able to showcase our work in such a high-quality publication.

Tammy Thorne, Senior Manager, Strategic Communications, WWF-Canada

Paid Posts

We offer promoted posts on that contain links to the home page or specific product pages of the sponsor’s website. Paid posts are carefully designed and edited by The Walrus, and can range in length from 800–1000 words. Here is a post we published for The Government of Canada:

Paid Post for The Government of Canada


We help like-minded organizations showcase interesting ideas and projects. We leverage social media and our magazine for promotion, our administrative expertise to execute events and contests, and our website to create co-branded digital hubs.

Click tablet to view microsite.

Contact Us

Rates, production schedule, deadlines, specs, and all other inquiries: