Advertise with The Walrus | 2016 Media Kit

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The Walrus aims higher.

Our mission is to inform and entertain influential and engaged Canadians by giving pages, stages, and pixels to the country’s best thinkers, writers, and artists. Every MP, deputy minister, and premier receives The Walrus, and we count leading companies, from TD Bank Group, Enbridge Inc., Apple Inc., and Rolex among our advertisers.
Our story

We first hit newsstands in 2003.

Now we’re Canada’s most acclaimed magazine.

Our platforms

But making a magazine is only
one of the things we do.












Our reach

Our total monthly reach is 590,000.

275,000 print readers. 216,000 unique visitors. 65,000 Twitter followers. 29,000 Facebook likes. 11,000 newsletter subscribers. 475 attendees per event.
Sources: Google Analytics and CCBA. Includes duplication across all platforms.
Our audience

Our audience is the big three:
urban, educated, and affluent.

Geography: 55% live in Ontario, 17% in B.C., and 10% in Alberta.
Age: for print, 59% are over 54; for web, 59% are under 45.
Gender: for print, 54% are female; for web, 54% are male.
Education: 49% have a post-graduate professional degree.
Finances: 72% own a home; 38% have a HHI of $100,000+.
Interests: 98 % dine out at least once per week; 83% regularly vacation in Canada; 67% read more than 10 books per year.
Sources: The Strategic Counsel 2014 Reader Survey and Google Analytics.
Our promise

We can help connect your brand with our premium audience.

Advertising: We offer high-impact print and digital advertising opportunities that can be scaled to fit any budget. We accept standard creative sizes and can work with you to develop custom digital executions.
Publishing: Want a supplement in The Walrus or branded content on Need a book written or edited? Our custom content team can handle everything from sourcing writers to distribution.
Partnerships: We administer high-profile contests, throw exclusive events, and promote interesting projects on behalf of our partners.

Cody Gault (@codygault) is the digital manager of The Walrus

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