The Walrus is a multi-platform planet that provides the highest standard of journalism on topics ranging from politics to the economy, technology to arts and culture, fiction and poetry, to so much more.
The Walrus magazine is a national, general interest title published ten times a year; it is packed with award-winning, sophisticated, long-form journalism, essays, profiles, photo essays, illustrations, and other premium content. And, because The Walrus is published by the charitable, non-profit Walrus Foundation, only 20 percent of its print pages are allowed to contain advertising. Your brand will be uncluttered and will stand out: because our readers spend a long, long time on every page, your message will be heard loud and clear!
At thewalrus.ca, you will find an extraordinary variety of award-winning galleries, blogs, original interviews, articles, podcasts, event information and coverage, a complete archive of The Walrus magazine, including our most recent issue, and much more. Our online audience is different, and you’ll want your brand associated with both our print and digital platforms to ensure you reach the thought leaders of today and the opinion makers of tomorrow.
And there’s more—Walrus TV, the Walrus Laughs, and dozens of live events across the country. Join our advertisers and corporate partners: Enbridge, Rolex, TD, RBC, IBM, CAPP, GM, BMW, Fairmont Hotels & Resorts, Stella Artois, Aeroplan, and many others.
On all of these Walrus platforms, you will reach the most engaged, loyal, educated, curious, and affluent readers, visitors, viewers, and attendees in the land…and you’ll be in very good company.
- The Walrus paid circulation: 60,000
- The Walrus readership: approx. 300,000
- thewalrus.ca visitors: up to 175,000/mo.
- Adults aged 25 to 54: 38 percent
- University graduates: 81.5 percent
- Post graduate/professional: 49 percent
- Household income $100,000+: 28 percent
The Walrus Foundation is a charitable, non-profit committed to spirited debate on all matters vital to Canadians and supports free speech, not censorship. Editorial content in The Walrus magazine—published by the Walrus Foundation—is completely separate from advertising. We believe readers of The Walrus—educated, engaged citizens—can tell the difference and will make up their own minds.
—Shelley Ambrose and John Macfarlane, co-publishers, The Walrus